Tuesday, 2 September


Boots Top to Toe Beauty: Hair Conditioner

Today Boots Top to Toe Health & Beauty Calendar focuses on post-summer rescue for your hair. With the help of top celebrity hair stylist James Brown, you will be able to get your hair in the best condition possible

   

James Brown & Kate Moss
  Kate Moss with James Brown
Your hair can often need a lot of love and attention in the autumn after exposure to the sun, sea and sand from your summer holiday.

"Spending time in the sun starves your hair of moisture and essential vitamins weakening the hair making it dull and lifeless. Hair which has been coloured or chemically treated is already weakened therefore it's important to use an intensive shampoo and conditioner to lock moisture in and reduce the signs of damage" says James.

For ultimate results, James recommends, "leave my James Brown London Intensive Mask for hair treatment on overnight to maximise the absorption into hair, resulting in ultra healthy and shiny locks."

And once you've got that super-glossy hair, to style and add a bit of ‘edginess', as seen on the catwalks this autumn/winter, try backcombing the roots for extra volume, and add some James Brown London Hairspray (spraying on to your fingers for application) for a truly rock'n'roll Bardot style - a trick James regularly uses on muse and best friend, Kate Moss.

The James Brown London hair care range has a specially derived fragrance created by James and Kate, combining James's love of the outdoors, and Kate's favourite scent of bluebells.

James Brown top tip for applying conditioner to your hair:

"Apply from the roots to the ends (if you have dry hair apply from mid-lengths to ends). Stroke it through and leave on for the specified amount of time. Again rinse thoroughly. Blot hair dry rather than rubbing and comb through carefully. Avoid overloading fine hair by using a leave-in conditioner. Lightweight formulas such as these are good for oily locks too."

James Brown is coming to Boots!

As part of the celebration of 30 Days of Fashion & Beauty look out for James Brown A-List consultations in the following Boots stores.

Simply click on the date for details...

Friday 26 September - Boots, Sedley Place, 361 Oxford St, London

Saturday 27 September - Boots, Meadowhall, Sheffield

Sunday 28 September - Boots, Trafford Centre, Manchester

 

The James Brown London haircare range is available exclusively to Boots.

Available in larger Boots stores and on Boots.com

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